What is ACoS (Advertising Cost of Sales) on Amazon? How do you calculate ACoS? Amazon ACoS is how much you spend on Amazon advertising in order to generate $1 in revenue from that spend. Similar to Google’s ROAS, ACoS is a great metric for PPC marketers to see if advertising campaigns are profitable. Your Advertising...
What is Amazon Inventory Performance Index (IPI) Score & How to improve it? What is Inventory Performance Index? The Inventory Performance Index (IPI) is a score Amazon assesses to determine how well sellers are managing their inventory. You can score between 0 and 1000. You can see it at : Inventory Dashboard within Seller Central...
Amazon Transparency protects now more than 10,000 brands. Let’s see how… Program built to prevent counterfeits is expanding to Japan and Australia. Firstly, transparency is a product serialization service that builds on innovative solutions. Therefore it ensure that customers always receive authentic goods when shopping in Amazon’s stores. But… How it works? Transparency allows brands...
How to grow your business with Amazon PPC in 2021? Amazon PPC (Pay-Per-Click) advertising has developed into a powerful marketing channel on Amazon. Therefore, Running Amazon PPC ads enables sellers to ‘buy’ visibility for their products at the top of Amazon’s search results page. However, the number of sellers leveraging Amazon PPC’s potential continues to grow...
Why Jeff Bezos As Technology Giant (Amazon) CEO Step Down: Jeff Bezos As Technology Giant CEO will Step Down later this year. In a letter to employees, Jeff Bezos said he will transition to the position of executive chairman. Therefore he will focus on “new products and early initiatives” in the third quarter. Andy Jassy,...
What are Amazon Best Sellers in 2021 by category? In this period of pandemic of new coronavirus Covid-19, hygiene or basic home products will be the priority for shipments. But what are the star products in this period of partial lockdown in some countries ? Here is an overview of the ten most popular shelves...
It’s Now Amazon AI Which Decides Product Return After A Refund! It is another aspect of Amazon AI we have already seen in SEO. Amazon lets an artificial intelligence decide whether or not users should return the product after a refund. According to a Wall Street Journal survey, many e-commerce giants now rely on algorithms...
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Copyright 2021. PricingScan Corp. All rights reserved.
