Find out and compare Amazon Sellers tools chrome extensions

Find out and compare Amazon Sellers tools chrome extensions. But what those extensions are for?

For remind, those extensions often allow Amazon Sellers to detect and find a product opportunity browsing in 19 Amazon Marketplaces among over 350 million products.

Introduction

When introducing Amazon, we cannot miss this company is a giant tech company with Global Marketplaces which are United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, Japan, Singapore, United Arab Emirates, Brazil, Australia, India, Netherlands, Saudi Arabia, Turkey, Sweden (new in 2020), Poland (new in 2021). Undoubtedly Amazon is the biggest online retail market and includes over 350 million products…

But how this colosal number of products is referenced and sorted?

Firstly, an unique ASIN (Amazon Standard Identification Number) ISBN (International Standard Book Number) based on UPC identify each product. Secondly, on Amazon, products are also sorted by category and several levels of sub-category.

Indeed, the 26 Amazon’s categories and sub categories are:

CategoriesSub category 1Sub category 2Sub category 3Sub category 4Sub category 5Sub category 6Sub category 7Sub category 8Sub category 9Sub category 10Sub category 11Sub category 12Sub category 13Sub category 14Sub category 15Sub category 16Sub category 17Sub category 18Sub category 19Sub category 20Sub category 21Sub category 22Sub category 23Sub category 24Sub category 25Sub category 26Sub category 27Sub category 28Sub category 29Sub category 30Sub category 31
AppliancesDishwashersGarbage Disposals & CompactorsHeating, Cooling & Air QualityLaundry AppliancesMicrowave OvensParts & AccessoriesRanges, Ovens & CooktopsRefrigerators, Freezers & Ice MakersSmall Kitchen AppliancesVacuums & Floor Care
Arts, Crafts, & SewingBeading & Jewelry MakingCraftingFabricFabric DecoratingGift Wrapping SuppliesKnitting & CrochetNeedleworkOrganization, Storage & TransportPainting, Drawing & Art SuppliesParty Decorations & SuppliesPrintmakingScrapbooking & StampingSewing
AutomotiveCar CareCar Electronics & AccessoriesExterior AccessoriesInterior AccessoriesLights & Lighting AccessoriesMotorcycle & PowersportsOils & FluidsPaint & Paint SuppliesPerformance Parts & AccessoriesReplacement PartsRV Parts & AccessoriesTires & WheelsTools & Equipment
Baby ProductsActivity & EntertainmentApparel & AccessoriesBaby & Toddler ToysBaby CareBaby StationeryCar Seats & AccessoriesDiaperingFeedingGiftsNurseryPotty TrainingPregnancy & MaternitySafetyStrollers & AccessoriesTravel Gear
Beauty & Personal CareFoot, Hand & Nail CareFragranceHair CareMakeupOral CarePersonal CareShave & Hair RemovalSkin CareTools & Accessories
BooksArts & PhotographyBiographies & MemoirsBusiness & MoneyChildren's BooksChristian Books & BiblesComics & Graphic NovelsComputers & TechnologyCookbooks, Food & WineCrafts, Hobbies & HomeEducation & TeachingEngineering & TransportationHealth, Fitness & DietingHistoryHumor & EntertainmentLawLGBTQ+ BooksLiterature & FictionMedical BooksMystery, Thriller & SuspenseParenting & RelationshipsPolitics & Social SciencesReferenceReligion & SpiritualityRomanceScience & MathScience Fiction & FantasySelf-HelpSports & OutdoorsTeen & Young AdultTest PreparationTravel
CD & VinylBluesBroadway & VocalistsChildren's MusicChristian & GospelClassic RockClassicalComedy & Spoken WordCountryDance & ElectronicFolkHoliday & WeddingIndie & AlternativeInternational MusicJazzKaraokeLatin MusicMetalMusic Video & ConcertsNew AgeOpera & Classical VocalPopR&BRap & Hip-HopReggaeRockSoundtracksSpecial Interest
Cell Phones & AccessoriesAccessoriesCases, Holsters & SleevesCell Phones
SIM Cards & Prepaid Minutes
Clothing, Shoes and JewelryBabyBoysCostumes & AccessoriesGirlsLuggage & Travel GearMenNovelty & MoreShoe, Jewelry & Watch AccessoriesTraditional & Cultural WearUniforms, Work & SafetyWomen
Collectibles & Fine ArtAdvertising
Collectible CurrenciesEntertainmentFine ArtHistorical & PoliticalSports
ElectronicsAccessories & SuppliesCamera & PhotoCar & Vehicle ElectronicsCell Phones & AccessoriesComputers & AccessorieseBook Readers & AccessoriesGPS, Finders & AccessoriesHeadphonesHome AudioHousehold Batteries, Chargers & AccessoriesOffice ElectronicsPortable Audio & VideoPower AccessoriesSecurity & SurveillanceTelevision & Video
Video Projectors
Wearable Technology
Grocery & Gourmet FoodBaby FoodsBeveragesBreads & BakeryBreakfast FoodsCandy & ChocolateDairy, Cheese & EggsDeli & Prepared FoodsFood & Beverage GiftsFresh Flowers & Live Indoor PlantsFresh Meal Kits
FrozenHome Brewing & WinemakingMeat & SeafoodMeat SubstitutesPantry StaplesProduceSnack Foods
Handmade ProductsBabyBeauty & GroomingClothing, Shoes & AccessoriesElectronics AccessoriesHealth & Personal CareHome & KitchenJewelryPet SuppliesSports & OutdoorsStationery & Party SuppliesToys & Games
Health & HouseholdBaby & Child CareHealth CareHousehold SuppliesMedical Supplies & EquipmentOral CarePersonal CareSexual WellnessSports NutritionStationery & Gift Wrapping SuppliesVisionVitamins & Dietary SupplementsWellness & Relaxation
Home & KitchenBathBeddingCleaning SuppliesEvent & Party SuppliesFurnitureHeating, Cooling & Air QualityHome DécorIrons & SteamersKids' Home StoreKitchen & DiningLighting & Ceiling FansSeasonal DécorStorage & OrganizationVacuums & Floor CareWall Art
Industrial & ScientificAbrasive & Finishing ProductsAdditive Manufacturing ProductsAdhesives, Sealants & LubricantsAgricultural Irrigation EquipmentCommercial Door ProductsCommercial LightingCutting ToolsDigital SignageFastenersFiltrationFood Service Equipment & SuppliesHydraulics, Pneumatics & PlumbingIndustrial ElectricalJanitorial & Sanitation SuppliesLab & Scientific ProductsMaterial Handling ProductsOccupational Health & Safety ProductsPackaging & Shipping SuppliesPower & Hand ToolsPower Transmission Products
Professional Dental SuppliesProfessional Medical SuppliesRaw MaterialsRetail Store Fixtures & EquipmentRoboticsScience EducationTest, Measure & Inspect
Movies & TVMovies
TV
Musical IntrumentsAmplifiers & EffectsBand & OrchestraBass GuitarsBrass InstrumentsDrums & PercussionElectronic Music, DJ & KaraokeGuitarsInstrument AccessoriesKeyboards & MIDILive Sound & StageMicrophones & AccessoriesStringed InstrumentsStudio Recording EquipmentUkuleles, Mandolins & BanjosWind & Woodwind Instruments
Office ProductsOffice & School SuppliesOffice ElectronicsOffice Furniture & Lighting
Patio, Lawn & GardenFarm & RanchGardening & Lawn CareGenerators & Portable PowerGrills & Outdoor CookingOutdoor DécorOutdoor Heating & CoolingOutdoor LightingOutdoor Power ToolsOutdoor Storage & HousingPatio Furniture & AccessoriesPest ControlPools, Hot Tubs & SuppliesSnow Removal
Pet SuppliesBirdsCatsDogsFish & Aquatic PetsHorsesInsectsReptiles & AmphibiansSmall Animals
SoftwareAccounting & FinanceAntivirus & SecurityBusiness & OfficeChildren'sEducation & ReferenceLifestyle & HobbiesMusicNetworking & ServersOperating SystemsPhotography & Graphic DesignProgramming & Web DevelopmentTax Preparation
UtilitiesVideo
Sports & OutdoorsFan ShopOutdoor RecreationSportsSports & Fitness
Tools & Home ImprovementAppliancesBuilding SuppliesElectricalHardwareKitchen & Bath FixturesLight BulbsLighting & Ceiling FansMeasuring & Layout ToolsPaint, Wall Treatments & SuppliesPower & Hand ToolsRough PlumbingSafety & SecurityStorage & Home OrganizationWelding & Soldering
Toys & GamesArts & CraftsBaby & Toddler ToysBuilding ToysCollectible ToysDolls & AccessoriesDress Up & Pretend PlayGames & AccessoriesHobbiesKids' ElectronicsKids' Furniture, Décor & StorageLearning & EducationNovelty & Gag ToysParty SuppliesPlay VehiclesPuppets & Puppet TheatersPuzzlesSports & Outdoor PlayStuffed Animals & Plush ToysToy Figures & PlaysetsTricycles, Scooters & Wagons
Video GamesLegacy SystemsMacMicroconsolesNintendo 3DS & 2DSNintendo SwitchOnline Game ServicesPCPlayStation 4PlayStation 5PlayStation VitaVirtual RealityXbox OneXbox Series X & S

Obviously, these chrome extension use several criterias to calculate an indicator or produce an analysis on all Amazon products or in a part of Amazon catalog.

Criterias are at least the following:

  • Product Price
  • Review count
  • Review Rating
  • Monthly Sales
  • Monthly Revenue
  • Best selling period
  • Average Price over 90 days
  • Estimated Sales Trend
  • Rate of review increase
  • Amazon BSR

 

At last let’s see the offers of 3 competitors (Seller.tools, Jungle Scout and Viral Launch)

 

Seller.tools

Already we cannot miss that this Chrome extension have an LQS indicator for each product and allow to download product review with filters in CSV format.

LQS indicator means Listing Quality Score and include 3 sub indicators with different weights in total as following:

  • Keyword Quality Score
  • Media Quality Score
  • Conversion Quality Score

Find out and compare

When spreading out, each sub indicator precises improvements criterias:

Firstly, Keyword Quality Score provides an analysis of listing description text on Amazon with improvement details.

Find out and compare

 

Secondly, Media Quality Score brings improvement ideas for video, pictures.

Find out and compare

 

 

Thirdly, Conversion Quality Score provides improvement ideas for reviews

Find out and compare

At last, let’s notice that each criteria is accurately detailed in bubble info.

 

Conclusion: this chrome extension is more to improve Listing Quality but it does not allow to detect product opportunity

 

Viral Launch

When opening, this chrome extension includes for each product 5 parts presented in 5 tabs:

  • Sellers
  • Keywords
  • Trends
  • Analysis
  • Calculator

Firstly, in “Sellers” part we can track product to not loose it and we have an insight of product category, BSR, monthly revenue and product price.

 

 

Find out and compare

Secondly, in “Keywords” part we get keyword ideas for listing with detailed datas as Average Price, Sales, Reviews and Revenue.

 

Thirdly, in “trends” part, we have a graphic of sales number on 1 year.

 

 

Then, in “Analysis”, the most crucial part you get an idea if choosen product can be sold easily with a potential margin or not.

 

Finally, in “Calculator” part we have an idea of product margin with profit by unit.

 

 

Conclusion: This chrome extension is an interesting decision maker tool but how is calculated profit by unit?

 

Jungle Scout

When browsing in Amazon, we notice Jungle Scout extension fits really well to amazon.com page.

Also, we can track product. Moreover without launch extension we have already an insight of product datas as monthly/daily sales, ASIN, LQS, Net, Fees, Dimension, weight.

 

When launching extension, in one glance chrome extension provides 4 important informations on the product, average monthly sales, Sales Rank, price and Reviews.

On extension we also find a menu:

Conclusion: Jungle Scout presents a lot of product datas but in one glance is it good deal? But, we don’t know we have to deepen search and compare maybe thanks to tracking.

 

Scoring of competitors extensions

 

ExtensionProduct TrackingListing ImprovementOpportunity SearchIntegration in Amazon marketplaceTotal
Seller.toolsXXXXX5
Viral LaunchXXXXXXXX8
Jungle ScoutXXXXXXXXXX10

 

Conclusion

To conclude, I think graphically Seller.tools and Jungle Scout extensions fits well to Amazon marketplace page (amazon.com). However Seller.tools is not a decision maker tool to find product opportunity to sell.

When regarding listing improvement, Seller.tools is the best extension. Otherwise, Jungle Scout extension is the most complete product and get the best scoring.

Finally, Jungle Scout and Viral Launch allow to track products, it’s a very interesting feature to not loose time.

But my preference of Amazon starter seller go to Viral Launch which is the only tool to produce analysis on potential product opportunity. Obviously, this feature is essential to launch products on Amazon.

 

 

Related Resources

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Charles Cortinas

Charles Cortinas is Full Stack Engineer at PricingScan. His philosophy: “Accept responsibility for your life. Know that it is you who will get you where you want to go, no one else." – Les Brown

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