How to Write a Killer Sales Copy on Amazon ?
A killer sales copy is a copy that persuades, no doubt about it. On other platforms, sales copies can be ineffective for consumption since customers tend to dislike salesy language. On the Amazon Marketplace, it’s a different story. Your target audience is ready to buy products in real-time, so a well-written sales copy can make the difference between you and your competitors.
Typically, an optimized sales copy should include the following key elements:
As the first piece of text your customers will read on your product listing, the product title should be straightforward and contain the most crucial information about your item. Amazon Seller Central uploaded Style Guides to help sellers structure their titles better, and a well-crafted title normally provides the product’s unique characteristics and benefits.
While product titles highly depend on what type of product is being sold, entrepreneurs generally include the following details:
- Model type and number
- Product type
- Size and quantity
- Power output requirements
- Trademarks or patents (if necessary)
It’s important to note that each product type has a corresponding Amazon title formula, so you cannot randomly mix these details on your title. For instance, Amazon suggests the following templates for these popular product types:
- Kitchenware: Brand + Model Name + Model Number + Size + Product Type
- TV Sets: Brand + Model Name + Product Type + Color
- DVD Players: Brand + Model Name + Size + Product Type + Screen Type
- Jewelry: Brand + Product Category + Sex + Metal Variation + Shape + Material + Product Type
- Video Games: Brand + Product Type + Type of Platform
By optimizing your product title, you will immediately catch your customers’ attention and increase your business’s likelihood of producing sales.
Since Amazon is an entirely online platform, the only way that entrepreneurs can make a sales pitch to customers is through a clear product description. Think of it as an opportunity to persuade the customers with the right words in time for their purchasing decision. Below are some of our Amazon SEO tips on how you can optimize this part of your product listing:
- Do not rewrite. A well-crafted product description does not merely mimic what was written in the product title, but expands on its details and makes the benefits a focal point of the text.
- Tell a story. If you want to take it to another level, feel free to tell a story of how exactly the products came into existence. It is a real-life testimonial about the product that presents a unique viewpoint on why people need it in the first place.
- Make it readable. Customers on Amazon typically hate reading large chunks of text, so you have to make your product description as concise as possible. We recommend maintaining three lines for each paragraph and separating them using the line break HTML code.
- Utilize Amazon SEO tools. The product description tab has a set of tools to choose from, including the ability to put bullet points, lists, and bold/italicize/underline texts. Take advantage of these tools to make your descriptions stand out.
Product descriptions provide an avenue for you to talk to your target audience. Why not make the most out of them?
Bullet points are yet another way to make a compelling case to your target audience that they should purchase your product. As a matter of fact, most Amazon customers prefer reading concise bullet points over lengthy descriptions. So it shouldn’t come as a surprise that they contribute positively to a business’ increase in conversion rates.
We have compiled a summarized list on what you can do to write bullet points that convert:
- Outline. It’s your job as an entrepreneur to make sure bullet points are written differently from your title and description. Instead of being straightforward or telling a story, make a clear outline of the product’s best attributes.
- Focus on one benefit per bullet point. An excellent way to entice your audience is to write an individual advantage per bullet. For example, instead of writing “Easy to use, high-quality” in one bullet, you can separate them into two for better readability.
- Be aware of the limits. Amazon product listings have a limit of 200 characters per bullet point, so make sure your highlights are compact but still loaded with important information.
Every time a product listing has a formally-structured and compelling set of bullet points, it will always have the upper hand against other listings on the platform.
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